Google Buzz

Google Buzz is a new website created by Google and used through Gmail that allows people to share anything from pictures to news in real time. This is an instant connection to friends and others that you communicate with to learn about everything that’s going on. It is very similar to Facebook and Twitter and yet it combines all of these into one. A person can converse about a link and recommend it to others.

This will impact the industry because it brings all media into one. Buzz is connected to Twitter and other sites that are very popular at the moment. Plus, since it is in real time, people can get information and news faster than they could if they were waiting for the 5 o’clock news.
It will impact the audience because they can interact with anyone around the world in real time and learn and talk about anything going on. It will keep people updated with the latest news about the world and their personal lives.
Buzz.google.com mentions that the user can decide who they want to see the information whether with everyone or just a small group of friends. It also mentions how the notifications will be sent straight to the Gmail inbox with easy access to responding.
The book talks about how social-networking has become a very popular trend. It talks about MySpace and Facebook having millions of members. Google Buzz will most likely become just as largely used because it compacts such sites into one. People can access all sites and link it back to Buzz and share it with their friends. (Media Programming, pg 321)
